Paymerang Volunteers at Shalom Farms

Published on October 7, 2020 / Colleen Crist

Paymerang partnered with Shalom Farms to help provide healthy food options to Richmond communities in need. Our team spent hours on the farm cutting vines, digging through soil, and sorting sweet potatoes for distribution.

Through this work, our team embodied our core values: integrity –our ethical standards led us to provide good beyond our business operations; passion and positivity – the excitement to support our local community was palpable by the team; and teamwork – we could not have harvested hundreds of pounds of sweet potatoes alone! We are excited to continue to embody our values through service with another volunteer adventure soon.

Shalom Farms is a local non-profit that operates two small farms to grow and supply food for Richmond area communities in USDA Food Desserts.

Learn more about their work here.

Colleen Crist

Colleen leads our national portfolio of channel partners and owns new business development and channel strategies. She is focusing on accelerating partner growth and expanding our footprint nationwide by developing new partnership initiatives. Her strategy and execution expertise spans all aspects of business development, product development, launch, marketing, sales and partner development. She leads our partnership team that drives end-to-end execution of corporate partner programs and is responsible for identifying, forging, scaling and sustaining our partnership strategy. Colleen is currently earning her Executive Master of Business Administration degree from Virginia Commonwealth University’s School of Business.